Simple Advice To Grow Your Alcohol Sales

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Chillers & Premix

Increase your Premix sales by merchandising them in the fridge

Must stock for your chillers

WHY STOCK PREMIX?

  • Premix is the second fastest growing alcohol category1
  • 93% of this growth is incremental to the alcohol category1
  • Premix shoppers are 2x more valuable vs. your average store shopper3

 

WHAT TO STOCK

Choose your planogram
What to stock

NEW & DIFFERENT PRODUCTS

Whilst growth is coming from existing products, new products have delivered an incremental £1.6m of spend in the last year2. Therefore, stock the more recognisable lead products but also provide some new and different varieties to maintain interest and draw attention to them with POS.

New Product

HOW SHOULD YOU MERCHANDISE?

DID YOU KNOWDID YOU KNOW

Diageo core SKUs are now available in £1.50 price marked packs

Did you know

Choose your planogram

*ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS

Sources: 1Nielsen MAT to 04.11.17. 2Nielsen value sales total off trade MAT 02.12.17 Innovation counted as anything new to market in the last 2 years. 3Nielsen Homescan MAT to 02.12.17 4Alcoshop, summer 2011. *Kantar and HIM! 2016.

Maximise fridge space - half of all beers and ciders purchased in the convenience channel are consumed on the same day so tap into this opportunity by providing a greater variety of chilled ready-to-drink beverages.

Are You Maximising Your Chilled Something For Tonight Opportunity?

  • 8 out of 10 BWS shoppesrs in convenience are on a 'something for tonight' mission*
  • 90% of premix shoppers consumer their purchase within 2 hours*

Your shoppers are looking for chilled alcohol to consume that day.

Chilled alcohol offers the convenience channel a unique selling point vs. the larger supermarkets.

Fridge