Chillers & Premix
Increase your Premix sales by merchandising them in the
WHY STOCK PREMIX?
- Premix is the second fastest growing alcohol
- 93% of this growth is
incremental to the alcohol category1
- Premix shoppers are 2x more
valuable vs. your average store shopper3
WHAT TO STOCKChoose your planogram
NEW & DIFFERENT PRODUCTS
Whilst growth is coming from existing products,
new products have delivered an incremental £1.6m
of spend in the last year2.
Therefore, stock the more recognisable lead products but also
provide some new and different varieties to maintain interest and
draw attention to them with POS.
HOW SHOULD YOU MERCHANDISE?
DID YOU KNOWChoose your planogram
Diageo core SKUs are now available in £1.50 price marked packs
*ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS
Sources: 1Nielsen MAT to 04.11.17. 2Nielsen value sales total off trade MAT 02.12.17 Innovation counted as anything new to market in the last 2 years. 3Nielsen Homescan MAT to 02.12.17 4Alcoshop, summer 2011. *Kantar and HIM! 2016.
Maximise fridge space - half of all beers and ciders purchased in the convenience channel are consumed on the same day so tap into this opportunity by providing a greater variety of chilled ready-to-drink beverages.
Are You Maximising Your Chilled Something For Tonight
- 8 out of 10 BWS shoppesrs in convenience are on a 'something
for tonight' mission*
- 90% of premix shoppers consumer their purchase within 2
Your shoppers are looking for chilled alcohol to consume that
Chilled alcohol offers the convenience channel a unique selling
point vs. the larger supermarkets.