Simple Advice To Grow Your Alcohol Sales

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Chillers & Premix

Increase your Premix sales +50% by merchandising them in the fridge

Must stock for your chillers

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WHY STOCK PREMIX?

  • Premix is the fastest selling alcohol segment3
  • Sales are incremental and they attract new shoppers to Spirits2
  • Premix shoppers are 2x more valuable vs. your average store shopper3

 

WHAT TO STOCK

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What to stock

NEW & DIFFERENT PRODUCTS

Whilst growth is coming from existing products, new products have delivered an incremental £5m of spend in the last year 2. Therefore, stock the more recognisable lead products but also provide some new and different varieties to maintain interest and draw attention to them with POS.

New Product

HOW SHOULD YOU MERCHANDISE?

DID YOU KNOWDID YOU KNOW

Diageo core SKUs now available in 2 for £3 price marked packs*

Did you know

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*ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS

*Due to Scottish alcohol legislation, the Premix 2 for £3 price marked packs are only intended to be sold in England and Wales and cannot, by law be sold in Scotland.

Sources: 1Diageo customer trial 2011, based on sample of control and chiller display stores. 2Nielsen value sales total off trade MAT 23.06.12. 3Average convenience store basket spend for premix buyers vs. average store buyers. 4Alcoshop, summer 2011. 5Diageo Shopper Understanding Project with HIM! & Kantar Worldpanel 2011. 6HIM, 2011.

"Since increasing my range of Premix and moving it to the fridge, sales have increased"

Depesh Patel, Kwickmart, CopthorneDepesh Patel

Grow Your Premix Sales +50%1

Call our automated hotline
on 0845 602 5832 to arrange a visit from our field team.

Could you benefit from increased visibilty in the chiller?

  • FREE fridge trays to organise stock and increase visibility
  • FREE fridge trays to organise stock and increase visibility
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Are You Maximising Your Chilled Something For Tonight Opportunity?

  • 9 out of 10 convenience shopper missions are to buy 'something for tonight'5
  • 40% of alcohol purchased in convenience is to be consumed within 2 hours6

Your shoppers are looking for chilled alcohol to consume that day.

Chilled alcohol offers the convenience channel a unique selling point vs. the larger supermarkets.

Are You Maximising Your Chilled Something For Tonight Opportunity?

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