Chillers & Premix
Increase your Premix sales +50% by merchandising them in
WHY STOCK PREMIX?
- Premix is the fastest
selling alcohol segment3
- Sales are incremental and
they attract new shoppers to
- Premix shoppers are 2x more
valuable vs. your average store shopper3
WHAT TO STOCKChoose your planogram
NEW & DIFFERENT PRODUCTS
Whilst growth is coming from existing products,
new products have delivered an incremental £5m of spend in the last
year 2. Therefore, stock the
more recognisable lead products but also provide some new and
different varieties to maintain interest and draw attention to them
HOW SHOULD YOU MERCHANDISE?
DID YOU KNOWChoose your planogram
Diageo core SKUs now available in 2 for £3 price marked packs*
*ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS
*Due to Scottish alcohol legislation, the Premix 2 for £3 price marked packs are only intended to be sold in England and Wales and cannot, by law be sold in Scotland.
Sources: 1Diageo customer trial 2011, based on sample of control and chiller display stores. 2Nielsen value sales total off trade MAT 23.06.12. 3Average convenience store basket spend for premix buyers vs. average store buyers. 4Alcoshop, summer 2011. 5Diageo Shopper Understanding Project with HIM! & Kantar Worldpanel 2011. 6HIM, 2011.
"Since increasing my range of Premix and moving it to the fridge, sales have increased"Depesh Patel, Kwickmart, Copthorne
Grow Your Premix Sales +50%1
Call our automated hotline
on 0845 602 5832 to arrange
a visit from our field team.
Could you benefit from increased visibilty in the chiller?
Choose your planogram
- FREE fridge trays to organise stock and increase
Are You Maximising Your Chilled Something For Tonight
- 9 out of 10 convenience shopper missions are to buy 'something
- 40% of alcohol purchased in convenience is to be consumed
within 2 hours6
Your shoppers are looking for chilled alcohol to consume that
Chilled alcohol offers the convenience channel a unique selling
point vs. the larger supermarkets.