Free Your Spirits
Make your spirits more accessible and increase your sales
WHAT IS FREE YOUR SPIRITS?
Displaying a selection of your top selling
Spirits brands out from behind the counter on open sale on the shop
floor with security caps to deter theft.
DOWNLOADFree Your Spirits One PagerDownload
Hear from retailers who have implemented Free Your Spirits.
RECOMMENDED 2M PLAN
TIPSwitch your Spirits shelves round to keep Vodka, Whisky & Gin at eye level.
IF YOU HAVEN'T GOT 2M OF SPACE, USE THIS 1M PLAN
ONLY SUITABLE IN SCOTLAND WHERE ALCOHOL LICENSED AREAS ALLOW
Sources: 1Diageo store trials based on 2m plan - sample of 201 store value sales data vs. 1424 control stores for 6 wks 06.11.10 to 18.12.10.
“We've seen a 12%* increase in sales as the Spirits category is far more visible out in the open”Depesh Patel, Kwickmart, Copthorne
Source: *FCRS/Shop Project 2010.
Grow Your Spirits Sales +38%1
Call our automated hotline
on 0845 602 5832 to arrange
a visit from our field team.
Could you benefit from
Free Your Spirits?
- Recommended range of top selling brands (as shown)
- FREE security kit, including security tags and detacher
- FREE POS to further deter theft and clearly communicate