Simple Advice To Grow Your Alcohol Sales

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Grow your sales +28%* with off-shelf displays

Take advantage of seasonal events and special holidays to drive greater impulse purchasing in your store.

2018 Calendar

  • New Year's Day – 1st January
    Burns Night – 25th January

  • Valentine's Day – 14th February
    Chinese New Year – 19th February
    6 Nations – 4th Feb – 17th March

  • 6 Nations – 4th Feb – 17th March
    Good Friday - 30th March
    St. Patrick's Day – 17th March

  • Easter Monday – 2nd April
    Grand National – 12th April
    St. George's Day – 23rd April

  • (May) Bank Holidays – 7th May, 28th May
    Royal Wedding - 19th May
    FA Cup Final – 19th May

  • World Cup – 14th June to 15th July
    Father's Day – 17th June

  • World Cup – 14th June to 15th July
    Wimbledon Tennis – 2nd – 15th July

  • (August) Bank holiday – 27th August

  • Halloween – 31st October

  • Bonfire Night – 5th November
    Rugby Internationals 3rd - 24th November
    Diwali – 7th November

  • Christmas Eve – 24 December
    Christmas Day – 25th December
    Boxing Day – 26th December

Sources: *Diageo Store Trial April 2017 2HIM CTP 2011.


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