Simple Advice To Grow Your Alcohol Sales

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Grow your sales +18%1 with off-shelf displays

Take advantage of seasonal events and special holidays to drive greater impulse purchasing in your store.

2015 Calendar

  • New Year's Day – 1st January
    Burns Night – 25th January

  • Valentine's Day – 14th February
    Chinese New Year – 19th February
    6 Nations – 6th Feb – 19th March

  • 6 Nations – 6th Feb – 19th March
    St. Patrick's Day – 17th March

  • Easter – 3rd – 5th April
    Grand National – 11th April
    St. George's Day – 23rd April

  • (May) Bank Holidays – 4th May, 25th May
    Mother's Day – 10th May
    FA Cup Final – 30th May

  • Champions League Final – 6th June
    Father's Day – 21st June
    Wimbledon Tennis – 29th June – 12th July

  • Wimbledon Tennis – 29th June – 12th July

  • (August) Bank holiday – 24th August

  • Rugby League World Cup – 18th September – 31st October

  • Halloween – 31st October
    Rugby League World Cup – 18th September – 31st October

  • Bonfire Night – 5th November
    Diwali – 11th November

  • Christmas Eve – 24 December
    Christmas Day – 25th December
    Boxing Day – 26th December

Sources: 1Diageo Store Trial 8 wk sales data 23.09.08 to 23.11.08. 2HIM CTP 2011.

"It's made me think about what interesting link deals I can use to promote our Alcohol ranges, like putting snacks in the mobile display unit and upselling mixers"

Rav Garcha, Nisa Local, ShrewsburyRav Garcha

Grow Your Spirits
Sales +18%1

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