Price Marked Packs
Maximise your customers confidence to buy alcohol in your store with price marked packs
What retailers say about price marked packs3:
DIAGEO PRICE MARKED PACK PORTFOLIO
ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS
Due to Scottish legislation, the Premix 2 for £3 price marked packs are only intended to be sold in England and Wales and cannot, by law be sold in Scotland.
Sources: 1Diageo Shopper Understanding Project with HIM! & Kantar Worldpanel 2011. 2IGD Shopper Track 2011. 3HIM Price Marked Pack Study 2011. 4Based on Smirnoff Red Label 70cl £11.99 PMP vs. plain pack in 29 customer stores, 13 w/e 09.07.11. 5Nielsen Scantrack Total Off Trade Value Sales MAT 02.02.13. 6Nielsen Scantrack Convenience Value Sales MAT 02.02.13. 7Him! CTP 2015. 8Nielsen Scantrack WE 20.06.2015. 9Him! CTP 2014.
"It’s what the customer wants!Raj Aggarwal, Londis, Wigston