Price Marked Packs
Maximise your customers confidence to buy alcohol in your store with price marked packs
What retailers say about price marked packs3:
DIAGEO PRICE MARKED PACK PORTFOLIO
ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS
Sources: 1 IGD and HIM CTP 2016.2 Smirnoff red label 70cl PMP vs plain pack in 29 symbol stores, 13 wks to 09.07.14.
3 Him! CTP 2016. 4 5Nielsen Scantrack Total Off Trade Value Sales MAT to 02.12.17. 6.7 8 9
Shoppers are less likely to make a
purchase if they are unsure of the cost. Ensure the price of each product is clearly labelled.