Sub-categories should be blocked together on shelf, i.e. all Vodka together, as this helps shoppers see what a store has available more easily. On larger fixtures, vertical blocking is easier for the shopper to navigate. Ideally, faster selling categories/products should be at eye level.
Brand leaders are recognisable and therefore shoppers associate these with the sub-category. For example, Smirnoff® and the colour red are associated with the Vodka category. Place these brands in the centre of the sub-category in order to help shoppers find what they are looking for.
Shoppers are less likely to make a purchase if they are unsure of the price. Ensure the price of each product is clearly communicated.