INSPIRE SHOPPERS AND MAXIMISE SALES
INSPIRE SHOPPERS AND MAXIMISE SALES WITH NEW ADVICE FROM
Focus on convenience shopper key missions and boosting
visibility and range in order to engage shoppers and drive sales.
Three top tips are:
- Be aware of the top three missions - 'Something for Tonight',
'Top Up' and 'Gifting'*.
- Make alcohol visiblie and accessible in-store. Off fixture
displays can help grow sales by over 18%**.
- A core range of must stock lines can increase alcohol sales by
up to 64%**. Excite shoppers with additional SKUs such as new,
premium, local or seasonal products.
Source: *Nielsen Scantrack - data to 26.03.16. ** Nielsen
Scantrack - data to 18.06.16
HEAR IT FROM THE TRADE
"I'd never really focussed on product pricing in my store, the
most I did was handwrite labels. Since working with Diageo on the
'Display' element of their IDS advice I have introduced branded
price labels for my core range. Not only does
this help instil a sense of trust in my customers but it also helps
provide an additional point of interest to draw the eye." Perry
Chahil, Century Wines.
Focus on Missions
The three most important missions to convenience
Something for Tonight - make sure you stock
appropriate SKUs such as 35cl spirits.
Top Up - make sure you stock the best-selling
Gifting - make sure you have a premium
Make Alcohol Visible and Accessible
Off-fixture displays can help grow sales by over 18%*.
*Nielsen Scantrack - data to 26.03.16
Stock 'Must Stock' lines
A core range can increase alcohol sales by up to 64%*.
The Top 20 brands account for 71% of Total Spirits sales in
Source: *Nielsen Scantrack - data to 26.03.16. **Nielsen
Scantrack - data to 15.07.17
Back Strong Innovation
Enhance your must stock lines with additional SKUs such as new,
premium, local or seasonal products to excite customers.
Innovation is driving 10% of BWS growth in convenience*.
Source: Nielsen Scantrack - data to 18.06.16