Simple Advice To Grow Your Alcohol Sales

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INSPIRE SHOPPERS AND MAXIMISE SALES

INSPIRE SHOPPERS AND MAXIMISE SALES WITH NEW ADVICE FROM DIAGEO

Focus on convenience shopper key missions and boosting visibility and range in order to engage shoppers and drive sales. Three top tips are:

  • Be aware of the top three missions - 'Something for Tonight', 'Top Up' and 'Gifting'*.
  • Make alcohol visiblie and accessible in-store. Off fixture displays can help grow sales by over 18%**.
  • A core range of must stock lines can increase alcohol sales by up to 64%**. Excite shoppers with additional SKUs such as new, premium, local or seasonal products.

Source: *Nielsen Scantrack - data to 26.03.16. ** Nielsen Scantrack - data to 18.06.16

 

HEAR IT FROM THE TRADE

Perry Chahil

"I'd never really focussed on product pricing in my store, the most I did was handwrite labels. Since working with Diageo on the 'Display' element of their IDS advice I have introduced branded price labels     for my core range. Not only does this help instil a sense of trust in my customers but it also helps provide an additional point of interest to draw the eye." Perry Chahil, Century Wines.

  • Paul Cheema

    Focus on Missions

    The three most important missions to convenience shoppers are:


    Something for Tonight - make sure you stock appropriate SKUs such as 35cl spirits.

     

    Top Up - make sure you stock the best-selling SKUs.

     

    Gifting - make sure you have a premium offering.

  • Rav Garcha

    Make Alcohol Visible and Accessible

    Off-fixture displays can help grow sales by over 18%*.

     

    *Nielsen Scantrack - data to 26.03.16

  • Julian Taylor-Green

    Stock 'Must Stock' lines

    A core range can increase alcohol sales by up to 64%*.

     

    The Top 20 brands account for 71% of Total Spirits sales in Impulse**.

     

     

    Source: *Nielsen Scantrack - data to 26.03.16. **Nielsen Scantrack - data to 15.07.17

  • Arjan Mehr

    Back Strong Innovation

    Enhance your must stock lines with additional SKUs such as new, premium, local or seasonal products to excite customers.

     

    Innovation is driving 10% of BWS growth in convenience*.

     

    Source: Nielsen Scantrack - data to 18.06.16