Simple Advice To Grow Your Alcohol Sales


Retailer Panel

The inaugural My Store Matters retailer forum was held on Monday 18th March 2013 at Diageo's Customer Collaboration Centre (CCC). Based in West London, the CCC is a unique space dedicated to facilitating Diageo's collaborative planning with its retail customers.

The forum was designed to provide an opportunity for Diageo and a group of leading independent retailers to share insights, challenges and learnings, in order to develop actionable recommendations that will help identify and realise growth opportunities in alcohol. The event was attended by eight award-winning independent retailers from England and Scotland, and hosted by Diageo's Category Development team.

The morning covered a range of topics whilst discussing what has worked in 2012 and what retailers can do to drive growth in 2013. Opportunities include price marked packs, growth within the Premix segment, in-store theatre for new product launches, developing a store's brand image, offering shoppers value above and beyond price, full basket solutions, raising the bar on execution, and engendering staff loyalty.

The Diageo Category Development team then shared the outputs of research which lead to the development of the category growth drivers shared on this site.

More of the outputs from this session will be shared on this site soon.

Introducing our panel of retail experts

  • Paul Cheema

    Paul Cheema
    Malcolm's Stores Ltd / Costcutter

    Paul joined his family business 20 years ago alongside his brother Pinda and has turned the store into a multi award-winning business. Malcolm's Store recently won Best Independent Convenience Store at the 2013 Convenience Retail Awards. Paul is currently the Chairman of the Costcutter National Retailer Forum and also on the Independent Board of the ASC, Paul is very dedicated and believes that sharing knowledge will help to increase sales in all stores.

  • Rav Garcha

    Rav Garcha
    Nisa in Shrewsbury, Birmingham, Walsall & Broadway

    A DeMontford University graduate, Rav never intended to stay in the family business but after working in London, he went back to help run the family's small off-licence in Halesowen, Birmingham. Over two years, Rav has helped to expand the business into four successful Nisa stores.

  • Julian Taylor-Green

    Julian Taylor-Green

    Julian has been in the business for 30 years, 11 of those years as an independent retailer. He has won numerous awards including: Londis Store of the Year in 2011, Londis Large Store of the Year and the Independent Achievers Academy award.

  • Arjan Mehr

    Arjan Mehr
    Londis in Bracknell & Aldershot

    Arjan runs a Londis store in Bracknell and two others in Aldershot. Arjan has won numerous awards for his stores, including Asian Trader's prestigious 'Store of The Year'.

  • Sunder Sandler

    Sunder Sandher
    Londis in Oxford & Leamington Spa

    Sunder owns two Londis stores, in Oxford and Leamington Spa. Both of his stores have won awards including the IAA staff development award, Asian Retail Community award, Best Drinks Retailer award and the Investor in People award.

  • Raj Aggarwal

    Raj Aggarwal
    Londis in Wigston & Glenfiend

    Raj is the manager of two Londis stores and once won the Gold Community Retailer of the Year Award, as well as the Asian Trader Award for Best New Store.

  • Abdul Majid

    Abdul Majid
    Nisa Local in Bellshill, Scotland

    Abdul is the manager of a Nisa Local in Bellshill, Scotland, which once won the Scottish Grocer's Symbol Store of the Year. Abdul is a keen advocate of interacting with his peers to share ideas and a vision for a better retail sector.

  • Adam Vincent

    Adam Vincent
    Dike & Sons LTD in Stalbridge

    Adam is the manager of Dike and Sons LTD in Stalbridge. The store has won countless awards, including an IRN award, Nisa award and a Drinks Retailing award. Adam believes that sharing knowledge can lead to the development of great ideas. Drink Responsibly.

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