“Opportunities like this are invaluable, and I plan on continuing to use these ideas to further increase sales in the future.”
“It's been a positive experience working with Diageo. I'd definitely recommend the process to other shopkeepers – 100 per cent. You've got to be proactive in this business.”
“Our Spirits sales are up +12%* and this is down to a more logical layout”
“Diageo helped us re-categorise our spirits behind the counter so that they're more visible. The customer can better see what they're looking for”
“We've seen a 12%* increase in sales as the Spirits category is far more visible out in the open”
“As an independent retailer, I'm always looking to work with suppliers to help me push my business forward, and Diageo have helped me do just that. I've seen great results and it has proved to me that moving my spirits from behind the counter is worth the minimal security risk it affords.”
"It’s what the customer wants!
"Price marked packs attract customers to my store and allow small convenience retailers to compete with the larger retail chains. I have seen my sales of Spirits, particularly price marked vodkas, and mixers rocket”
"It's made me think about what interesting link deals I can use to promote our Alcohol ranges, like putting snacks in the mobile display unit and upselling mixers"
“We're always struggling with finding space in our shop so the mobile display unit should help with this.”
"Since increasing my range of Premix and moving it to the fridge, sales have increased"
“Our premix drinks are going really well. We re-stocked our chillers with them and we've been surprised how fast they are selling.”
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