Simple Advice To Grow Your Alcohol Sales

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SELL - IMPROVE VALUE PERCEPTION IN CONVENIENCE

INCREASE INSTORE SALES WITH THESE 3 SIMPLE MEASURES:

PRICE MARKED PACKS

Stock PMPs to reassure your customers they are getting value for money on their favourite brands.

PROMOTIONS

Run promotions both from shelf and in off shelf space at key times of year to drive impulse purchases and boost value perception amongst shopppers.

UPSKILL STAFF

Staff initiated conversations can triple sales. When it comes to alcohol, train staff and ensure they can talk to customers confidently about the category, encouraging them to trade up and drive associated purchases.

HEAR IT FROM THE TRADE:

"I never used to stock PMPs even though I would see other shops doing so, because I didn't really understand the benefit. However, I recently started stocking Smirnoff PMPs and have introduced others after witnessing first-hand that consumers trust them more. This has had a really positive impact on sales."

Layes Miah, Grocery Station Store.

PMPs