Simple Advice To Grow Your Alcohol Sales

FOR LICENSED RETAILERS ONLY Contact Us

Objectives of WineSMARTE

  • To gain an in-depth understanding of the wine shopper in small stores
  • To help retailers demystify the wine fixture for their shoppers, thereby growing their value sales.

WHAT WE DID

We worked with 5 key partners:

  • ONESTOP
  • PREMIER
  • SPAR
  • BUDGENS
  • NISALOCAL

To compile evidence for WineSMARTE focussing on 3 areas:

  1. Store EPOS sales and basket analysis - for insights into cross category, multi-bottle purchase and promotions
  2. Shopper research - entry and exit interviews
  3. Market analysis - the broader market trends in the category, macro economic, social and political implications on the category

WHAT WE FOUND

The first insight we found was how important the wine category is to a convenience store – with wine comes opportunity for growth...

Average basket size (no wine) = £5.88

Wine shoppers are £2.70 per basket more valuable and therefore are crucial to attract

Basket

Average basket size (with wine) = £12.71

Removing the wine from these baskets still gives an ABS of £8.58

Our other learnings have been categorised into 6 pillars of growth (the SMARTE OF WINESMARTE)

To learn more on how to grow your wine category by up to 30%*

Proceed to the next SMARTE Pillar

*Figure based on other category programmes provided by SRCG


drinkware.co.ukPlease Drink Responsibly.

Terms & Conditions   |   Privacy and Cookies Notice   |   Accessibility   |   DrinkIQ   |   TheBar.com   |   Copyright 2014